Our resources include reports, infographics, books, and interviews specially designed to improve your organization’s strategy design and strategy delivery. Download them all and share across your networks.

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Article – Jan 23, 2018

The Brightline Initiative gives life to ideas

The Brightline Initiative helps leaders bring new ideas into action and creates new opportunities for a range of organisations by bridging the gap between strategy design and delivery.


Book – Nov 13, 2017

Strategy@Work: From design to delivery

Working with our partners at Thinkers50, The Brightline Initiative have created Strategy@Work. It showcases some of the very best thinkers in the field of strategy and beyond. We hope that it acts as a catalyst for readers to get things done.

Case studies


Infographic – Oct 03, 2017

Harnessing the Power of Feedback Loops for Strategy Design and Delivery

Changes in competitor and customer demands frequently undermine strategy delivery… so most companies monitor key customer and competitor trends likely to affect strategy. However, monitoring is not enough, see why. Based on a recent Economist Intelligence Unit survey exploring how companies implement strategy.


Interview – Oct 03, 2017

Bridging the Strategy Implementation Gap

The EIU interviewed Joseph Jimenez, CEO of Novartis, and Donald Sull, Senior Lecturer at the MIT Sloan School of Management, about strategy implementation.


Report – Mar 28, 2018

Harvard Business Review: The Gap Between Strategy and Execution

This HBR Insight Center collection, sponsored by Brightline, cuts through the jargon and hand-waving and gives executives clear, actionable advice on how to close the gap between strategy and execution. A total of 24 relevant articles were compiled in this report.

Report – Dec 21, 2017

Bright Ideas in Business from TEDWomen

The goal of this TED Women 2017, held in New Orleans, was to surface bold ideas from women and those who support them. Because the Brightline Initiative is dedicated to helping leaders from all types of organizations turn their strategic ideas into results, we were on hand at TEDWomen, taking notes on the most actionable and inspiring ideas on the main stage. Here, the ones we think will help you reach new heights.

Report – Oct 27, 2017

Bright Ideas in Business from TEDGlobal

TEDGlobal 2017 was a celebration of those out there doing something, whether starting a company or initiative, challenging conventional wisdom or stirring up a new movement. The Brightline Initiative was on hand, taking notes on every moment. In this report, our key takeaways.

Report – Oct 03, 2017

Closing the Gap: Designing and Delivering a Strategy that Works

To understand why many organizations fail to bridge the gap between strategy design and delivery, The (EIU), sponsored by the Brightline Initiative, undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of $1 billion or more.

New languages
Report – Sep 22, 2017

Brightline 10 Guiding Principles

Brightline’s set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery. These principles are for us both a moral rule and a basic truth.

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