Our resources include reports, infographics, books, and interviews specially designed to improve your organization’s strategy design and strategy delivery. Download them all and share across your networks.

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Article – Aug 01, 2018

A Way to Assess and Prioritize Your Change Efforts

Change is the status quo. Companies the world over realize that success depends on their ability to respond to new opportunities and threats as they emerge, and to keep rethinking their strategies, structures, and tactics to gain ephemeral competitive advantages.

Article – Aug 01, 2018

DICE® – A tool for Executional Certainty

The ability to deliver successful change is increasingly becoming a real determinant of competitive advantage. Yet, delivering successful change is one of the toughest challenges that companies face, especially complex, high-stakes, breakthrough change. Studies show that, depending on complexity, 50-75% of major change efforts fail to realize intended results.

Article – Aug 01, 2018

Getting Smart About Change Management

The business world, like the geopolitical world, has entered a new age of uncertainty. Turbulence is affecting more and more industries, more frequently and more severely. One-time market leaders and corporate giants fall rapidly from grace, having failed to modernize or having lost out to nimble competitors.

Article – Aug 01, 2018

Strategic Initiative Management: The PMO Imperative

greater uncertainty and an accelerated pace of change. Globalization increases the scope of competition. Digitization hastens the pace of business. Customers are more empowered than ever before.

Article – Aug 01, 2018

The Hard Side of Change Management

Studies show that in most organizations, two out of three transformation initiatives fail. Managing change is tough, but part of the problem is that there is little agreement on what factors most influence transformation initiatives. Ask five executives to name the one factor critical for the success of these programs, and you’ll probably get five different answers.

Article – Jan 23, 2018

The Brightline Initiative gives life to ideas

The Brightline Initiative helps leaders bring new ideas into action and creates new opportunities for a range of organisations by bridging the gap between strategy design and delivery.

By World Finance


Book – Jul 09, 2018

战略制胜 | Strategy@Work: From design to delivery

Working with our partners at Thinkers50, The Brightline Initiative have created Strategy@Work. It showcases some of the very best thinkers in the field of strategy and beyond. We hope that it acts as a catalyst for readers to get things done.

By Brightline and Thinkers50
Book – Nov 13, 2017

Strategy@Work: From design to delivery

Working with our partners at Thinkers50, The Brightline Initiative have created Strategy@Work. It showcases some of the very best thinkers in the field of strategy and beyond. We hope that it acts as a catalyst for readers to get things done.

By Brightline and Thinkers50

Case studies

Case study – Jun 08, 2018

NASA’s Down-To-Earth Principles Deliver Positive Strategic Outcomes

Not every organization is preparing for future trips to Mars or searching for planets well beyond our solar system. But while the National Aeronautics and Space Administration (NASA) pursues these and additional otherworldly ambitions, its approach to strategy delivery offers real-life lessons for all industries.

By Forbes
Case study – Apr 23, 2018

How Saudi Telecom Is Reinventing Itself Through Smart Strategy Delivery

Saudi Arabia’s telecommunications industry is in the midst of a seismic shift. Saudi Telecom (STC) has responded to this changing climate with bold moves, including a new business strategy that focuses on growth in several key areas and digital transformation.

By Forbes


Infographic – Sep 11, 2018

Timing is money

The four dilemmas of timing when to implement a business strategy. Although we have become quite savvy about knowing whether an innovative idea is disruptive, we don’t really have tools for knowing when such disruption should happen, and when we need to get our organizations ready for it.

By Brightline + Quartz Creative
Infographic – Oct 03, 2017

Designing and Delivering a Strategy that Works: Managing the Two Faces of Culture

Organisational culture is complex and can powerfully help, or hurt, companies as they shepherd strategy from design to delivery. A survey from The Economist Intelligence Unit highlights some ways companies can meet the urgent mandate to harness productive cultural traits and minimise the destructive ones.

By The Economist
Infographic – Oct 03, 2017

Harnessing the Power of Feedback Loops for Strategy Design and Delivery

Changes in competitor and customer demands frequently undermine strategy delivery… so most companies monitor key customer and competitor trends likely to affect strategy. However, monitoring is not enough, see why. Based on a recent Economist Intelligence Unit survey exploring how companies implement strategy.

By The Economist


Interview – Oct 03, 2017

Bridging the Strategy Implementation Gap

The EIU interviewed Joseph Jimenez, CEO of Novartis, and Donald Sull, Senior Lecturer at the MIT Sloan School of Management, about strategy implementation.

By The Economist


Report – Nov 05, 2018

Blockchain, the Emerging Platform for Manufacturing 4.0

This white paper explores how distributed ledgers will serve as open platforms for strategy delivery in the fourth industrial revolution. Blockchain technology will support strategies that integrate additive manufacturing, augmented reality, artificial intelligence, the Internet of Things, and big data analytics across supply chains, from design and sourcing to delivery and usage.

By Blockchain Research Institute
Report – Nov 05, 2018

Distributed Connectivity – The Blockchain-enabled Future of Telecommunications

This white paper explores the breadth of blockchain’s impact on the telecommunications industry. The author presents a framework for evaluating use cases, actionable ideas for blockchain implementation, the risks and limitations of blockchain technology, and a path forward for telecom managers

By Blockchain Research Institute
Report – Oct 31, 2018

Brightline People Manifesto

People form the link between strategy design and delivery; they turn ideas into reality; they are the strategy in motion. Success requires a deep understanding of the fundamental complexity of this trickiest element: OUR PEOPLE.

By Brightline
Report – Oct 23, 2018

Blockchain and the CMO – The Next Era of Marketing

Chief Marketing Officers can show clear returns on marketing investments and leverage new models of customer acquisition and retention. The author explains how CMOs are unlocking new areas of value creation while protecting brand reputation.

By Blockchain Research Institute
Report – Jun 15, 2018

Amazing Ideas in Business from TED2018

TED 2018 – The Age of Amazement – In business, so much can spark amazement — a great idea that suggests a new market, a product or service that becomes a part of people’s lives, a plan that has an entirely different effect than what was predicted.

Report – Mar 28, 2018

Harvard Business Review: The Gap Between Strategy and Execution

This HBR Insight Center collection, sponsored by Brightline, cuts through the jargon and hand-waving and gives executives clear, actionable advice on how to close the gap between strategy and execution. A total of 24 relevant articles were compiled in this report.

By Harvard Business Review
Report – Dec 21, 2017

Bright Ideas in Business from TEDWomen

The goal of this TED Women 2017, held in New Orleans, was to surface bold ideas from women and those who support them. Because the Brightline Initiative is dedicated to helping leaders from all types of organizations turn their strategic ideas into results, we were on hand at TEDWomen, taking notes on the most actionable and inspiring ideas on the main stage. Here, the ones we think will help you reach new heights.

Report – Oct 27, 2017

Bright Ideas in Business from TEDGlobal

TEDGlobal 2017 was a celebration of those out there doing something, whether starting a company or initiative, challenging conventional wisdom or stirring up a new movement. The Brightline Initiative was on hand, taking notes on every moment. In this report, our key takeaways.

Report – Oct 03, 2017

Closing the Gap: Designing and Delivering a Strategy that Works

To understand why many organizations fail to bridge the gap between strategy design and delivery, The (EIU), sponsored by the Brightline Initiative, undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of $1 billion or more.

By The Economist
New languages
Report – Sep 22, 2017

Brightline 10 Guiding Principles

Brightline’s set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery. These principles are for us both a moral rule and a basic truth.

By Brightline

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