The Brightline Initiative™ is a non-commercial coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery.

Our mission

The Brightline Initiative™ will develop and provide a holistic knowledge and networking platform that delivers insights and solutions to successfully bridge the gap between strategy development and strategy implementation.

Brightline will work with CXOs, specifically the Chief Strategy Officers (CSOs), Senior VPs, and Executive Directors of large enterprises regardless of their industry or geographic location. Any professional who is responsible for the results or management of strategy implementation within their organizationwill benefit.

Group of executives on a meeting

Our focus

Brightline Focus

Brightline will provide organizations with three key benefits that will improve their ability to deliver on strategic intent: Thought & Practice Leadership, Networking, and Capability Building.

Thought & Practice Leadership

Brightline will give organizations the cutting-edge research and solutions they need to better implement their strategy.

The emphasis on ‘practice’ in addition to ‘thought’ complements the Brightline Initiative’s focus on bridging the gap between formulating a strategy and delivering it. ‘Practice Leadership’ may include tools such as frameworks and assessments that support executives in delivering the strategy.


Through networking opportunities, executives can exchange experiences and advance ideas and practices related to strategic initiative management.

Capability Building

Through capability building offerings – such as resource libraries, executive education programs, assessments and certifications, and publications – organizations will have the chance to further develop knowledge and expertise.

The Coalition

The Brightline Initiative is led by a coalition of senior leaders representing influential organizations from the business, government, academic, and social sectors.

Logo PMI

PMI is the premier professional association for project management, delivering value for more than 3 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.


Logo BCG

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.


Logo Agile Alliance

Agile Alliance is a nonprofit organization dedicated to promoting the concepts of Agile software development as outlined in the Agile Manifesto. Agile Alliance organizes and supports events to bring the Agile community together on a global scale.


Logo Bristol-Myers Squibb

Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.


Logo Saudi Telecom

Saudi Telecom (STC) is the largest telecommunication service provider in the Middle East and North Africa based on its market value. It has about 100,000,000 customers worldwide to whom it provides high-technology knowledge-based innovative solutions.


Logo Lee Hecht Harrison

Lee Hecht Harrison is the world’s leading talent development and transition company.


Logo University of Tokyo Global Teamwork Lab

The University of Tokyo Global Teamwork Lab (GTL) is an industry-university partnership for research, workshops, and education on teamwork across boundaries. The GLT research focuses on the underlying mechanisms and dynamics of performance under complexity.


Logo Technical University of Denmark (DTU)

The Technical University of Denmark (DTU) is at the academic and multidisciplinary forefront of the technical and the natural sciences—with new initiatives in a number of demanding engineering disciplines, including sustainable energy technology and life science.


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