Our mission

The Brightline® Initiative develops and provides a holistic knowledge and networking platform that delivers solutions and insights to successfully bridge the expensive and unproductive gap between strategy design and strategy delivery.

Brightline is dedicated to help executives, specifically the Chief Strategy Officers (CSOs), Senior VPs, and Executive Directors of large enterprises regardless of their industry or geographic location. Any professional who is responsible for the results or management of strategy implementation within their organization will benefit.

Our focus

Brightline focus elements on a circle

Brightline provides organizations with three key benefits that will improve their ability to deliver on strategic intent:

  • Thought & Practice Leadership: Brightline gives organizations the cutting-edge research and solutions they need to better implement their transformation.
  • Networking: Through networking opportunities, leaders can exchange experiences and advance ideas and practices related to strategy and transformation.
  • Capability Building: Through capability building offerings, organizations have the chance to further develop knowledge and expertise.

Brightline Coalition

Brightline® is a Project Management Institute (PMI) initiative together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Brightline delivers insights and solutions that empower leaders to successfully transform their organization’s vision into reality through strategic initiative management.

PMI is the premier professional association for project management, delivering value for more than 3 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

Coalition Members

Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.

Website: bcg.com

Agile Alliance is a nonprofit organization dedicated to promoting the concepts of Agile software development as outlined in the Agile Manifesto. Agile Alliance organizes and supports events to bring the Agile community together on a global scale.

Website: agilealliance.org

Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

Website: bms.com

STC is the largest telecommunication service provider in the Middle East and North Africa based on its market value. It has about 100,000,000 customers worldwide to whom it provides high-technology knowledge-based innovative solutions.

Website: stc.com.sa

LHH is the world’s leading talent development and transition company.

Website: lhh.com

NetEase is one of the largest internet companies in China and has long been a pioneer in developing top internet applications and services. With a strong sense of purpose, NetEase leverages its advanced technology and R&D capabilities to provide quality products and services, moreover to enhance the information exchange among users, ultimately to “bring power to the people”.

Website: ir.netease.com

Academic and Research Collaboration

Logo Technical University of Denmark (DTU)

The Technical University of Denmark (DTU) is at the academic and multidisciplinary forefront of the technical and the natural sciences—with new initiatives in a number of demanding engineering disciplines, including sustainable energy technology and life science.

Website: dtu.dk

Logo MIT Consortium for Engineering Program Excellence

The Consortium for Engineering Program Excellence (CEPE) at MIT is leading research grounded in model-based project design methods and workplace learning. Research topics include processes for the identification and evolution of strategic implementation targets by executive teams, and the relationship and methods of strategy implementation and organizational learning and capabilities development.

Website: cepe.mit.edu

Logo Duke CE

Part of Duke University, Duke Corporate Education is the premier provider of leadership development offerings, focused on getting leaders ready for what’s next.

Website: dukece.com

Logo Insper

Insper is a non-profit center of education and research in the fields of Business, Economics, Law, and Engineering, exploring their complementarities to positively impact organizations and society.

Website: insper.edu.br

Logo IESE Business School

IESE has sought to develop business leaders with solid business skills, a global mind-set and a desire to make a positive impact on society. The school distinguishes itself in its general-management approach, extensive use of the case method and international outreach.

Website: iese.edu

Logo University of Tokyo Global Teamwork Lab

The University of Tokyo Global Teamwork Lab (GTL) is an industry-university partnership for research, workshops, and education on teamwork across boundaries. The GLT research focuses on the underlying mechanisms and dynamics of performance under complexity.

Website: gtl.k.u-tokyo.ac.jp

Logo Blockchain Research Institute

The Blockchain Research Institute is a knowledge network organized to study the strategic implications of blockchain. Our syndicated research program aims to fill a large gap in the global understanding of the second era of the internet and its impact on business, government, and society.

Website: blockchainresearchinstitute.org