The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery.

Our mission

The Brightline™ Initiative develops and provides a holistic knowledge and networking platform that delivers solutions and insights to successfully bridge the expensive and unproductive gap between strategy design and strategy delivery.

Brightline is dedicated to help executives, specifically the Chief Strategy Officers (CSOs), Senior VPs, and Executive Directors of large enterprises regardless of their industry or geographic location. Any professional who is responsible for the results or management of strategy implementation within their organization will benefit.

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Our focus

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Brightline provides organizations with three key benefits that will improve their ability to deliver on strategic intent: Thought & Practice Leadership, Networking, and Capability Building.

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Thought & Practice Leadership

Brightline gives organizations the cutting-edge research and solutions they need to better implement their strategy.

The emphasis on ‘practice’ in addition to ‘thought’ complements the Brightline Initiative’s focus on bridging the gap between formulating a strategy and delivering it. ‘Practice Leadership’ includes tools such as frameworks and assessments that support executives in delivering the strategy.


Through networking opportunities, executives can exchange experiences and advance ideas and practices related to strategic initiative management.

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Executives, men and women, walking by a building

Capability Building

Through capability building offerings – such as resource libraries, executive education programs, assessments and certifications, and publications – organizations have the chance to further develop knowledge and expertise.

Brightline Coalition

The Brightline Initiative is led by the Project Management Institute (PMI), a nonprofit professional organization, in partnership with a coalition of senior leaders representing influential organizations from the business, government, academic, and social sectors.

PMI is the premier professional association for project management, delivering value for more than 3 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

Logo PMI

Coalition Members

Logo BCG

Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.


Logo Agile Alliance

Agile Alliance is a nonprofit organization dedicated to promoting the concepts of Agile software development as outlined in the Agile Manifesto. Agile Alliance organizes and supports events to bring the Agile community together on a global scale.


Logo Bristol-Myers Squibb

Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.


Logo Saudi Telecom

Saudi Telecom Company (STC) is the largest telecommunication service provider in the Middle East and North Africa based on its market value. It has about 100,000,000 customers worldwide to whom it provides high-technology knowledge-based innovative solutions.


Logo Lee Hecht Harrison

Lee Hecht Harrison is the world’s leading talent development and transition company.


Logo NetEase

NetEase is one of the largest internet companies in China and has long been a pioneer in developing top internet applications and services. With a strong sense of purpose, NetEase leverages its advanced technology and R&D capabilities to provide quality products and services, moreover to enhance the information exchange among users, ultimately to “bring power to the people”.


Academic and Research Collaboration

Logo University of Tokyo Global Teamwork Lab

The University of Tokyo Global Teamwork Lab (GTL) is an industry-university partnership for research, workshops, and education on teamwork across boundaries. The GLT research focuses on the underlying mechanisms and dynamics of performance under complexity.


Logo Technical University of Denmark (DTU)

The Technical University of Denmark (DTU) is at the academic and multidisciplinary forefront of the technical and the natural sciences—with new initiatives in a number of demanding engineering disciplines, including sustainable energy technology and life science.


Logo MIT Consortium for Engineering Program Excellence

The Consortium for Engineering Program Excellence (CEPE) at MIT is leading research grounded in model-based project design methods and workplace learning. Research topics include processes for the identification and evolution of strategic implementation targets by executive teams, and the relationship and methods of strategy implementation and organizational learning and capabilities development.


Logo Blockchain Research Institute

The Blockchain Research Institute is a knowledge network organized to study the strategic implications of blockchain. Our syndicated research program aims to fill a large gap in the global understanding of the second era of the internet and its impact on business, government, and society.


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