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Surprise: leveraging the unexpected in strategy implementation

We love to emphasise the importance of details in strategy planning. This leads to a false confidence that all we need to do is “push the button” and lean back to watch our strategy implementation unfold.

Report | 2 months ago

Blockchain and The Project Management Office

Research shows that while most executives understand the potential of blockchain to inform strategy and minimize decision-making biases of the boardroom and C-suite, not many have made significant progress.

Case Study | 2 months ago

Organizational Transformation: How Steelcase Developed a Strategy for Growth in a Changing Workplace

Steelcase made its mark as an internationally recognized name in office furnishings with the introduction of Victor—a fireproof steel waste basket designed to reduce fires, which are often caused by ashes in wicker wastebaskets. More than...

Article | 3 months ago

Survive, then thrive: Four ways to emerge stronger from a corporate crisis

Crisis comes in all shapes, sizes, and severity levels. From data breaches to product recalls, handling challenges is an inevitable part of leading a business. When your company has been thrown into chaos, how can you leverage the...

Report | 3 months ago

Testing Organizational Boundaries to Improve Strategy Execution

To discover how organizations can change how they work and optimize their strategic execution, Harvard Business Review Analytic Services surveyed 1,636 executives worldwide. Read the findings.

Case Study | 4 months ago

A (Brilliant) case study: How do you turn a big, bold, potentially game-changing idea into a reality?

InSTEDD is a small nonprofit founded with an ambitious vision: to create a global alarm system for pandemics. Twelve years in, it’s driving toward its mission — by instinctively following Brightline’s 10 Guiding Principles.

Are you leveraging the most critical strategy implementation capabilities after a crisis?

Take the Quiz Read the report

Compare your responses to the quiz with those of 1,200 senior executives who've faced crisis!

A crisis doesn’t need to spell disaster, and can even have a lasting positive effect on strategy design and implementation.

Take this quiz to see if your organization is effectively improving strategy implementation capabilities learned from successful crisis management.

Our 10 Guiding Principles

We have crafted these principles to help leaders shrink the costly and wasteful gap between strategy design and delivery.

Find out more

1 / Acknowledge that strategy delivery is just as important as strategy design.

2 / Accept that you’re accountable for delivering the strategy you designed.

3 / Dedicate and mobilize the right resources.

4 / Leverage insight on customers and competitors.

5 / Be bold, stay focused and keep it as simple as possible.

6 / Promote team engagement and effective cross-business cooperation.

7 / Demonstrate bias toward decision-making and own the decisions you make.

8 / Check ongoing initiatives before committing to new ones.

9 / Develop robust plans but allow for missteps — fail fast to learn fast.

10 / Celebrate success and recognize those who have done good work.

Brightline is a Project Management Institute (PMI) initiative together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery.

PMI is the premier professional association for project management, delivering value for more than 3 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

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