[email protected]: Embracing and Leading Perpetual Transformation

The premier conference for those who transform.

Join global executives and thought leaders from world-class organizations for an expert-led exchange on strategy, leadership, and transformation through our 2-day virtual event.

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    Our 10 Guiding Principles

    We have crafted these principles to help leaders shrink the costly and wasteful gap between strategy design and delivery.

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    1 / Acknowledge that strategy delivery is just as important as strategy design.

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    2 / Accept that you’re accountable for delivering the strategy you designed.

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    3 / Dedicate and mobilize the right resources.

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    4 / Leverage insight on customers and competitors.

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    5 / Be bold, stay focused and keep it as simple as possible.

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    6 / Promote team engagement and effective cross-business cooperation.

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    7 / Demonstrate bias toward decision-making and own the decisions you make.

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    8 / Check ongoing initiatives before committing to new ones.

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    9 / Develop robust plans but allow for missteps — fail fast to learn fast.

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    10 / Celebrate success and recognize those who have done good work.

      About Brightline

      More about us

      Brightline® is a Project Management Institute (PMI) initiative together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery.

      PMI is the premier professional association for project management, delivering value for more than 3 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

      Our Supporting Organizations

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