• Bright Ideas in Business from TEDWomen

    The goal of this TED Women 2017, held in New Orleans, was to surface bold ideas from women and those who support them. We heard from an entrepreneur with an idea poised to transform how we consume power and from an architect who sees her work as being a healer. In this report, you can read these and others TEDWomen 2017 event's takeaways.

    View Report
  • Download now

    Strategy @ Work

    From design to delivery

    A book with the very best thinking and insights in the field of strategy and beyond.

    A unique partnership between the Brightline Initiative and Thinkers50 has created Strategy@Work. It showcases some of the very best thinkers in the field of strategy and beyond.

    Get your free copy
  • A special report by the Economist Intelligence Unit

    Closing the Gap: Designing and Delivering a Strategy that Works

    To understand why many organizations fail to bridge the gap between strategy design and delivery, the EIU undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of $1 billion or more.

    View Report

Upcoming Events View all

Latest Videos View all

Our Guiding Principles

Icon of Principle #1
Principle #1

Acknowledge that strategy delivery is just as important as strategy design

More
Icon of Principle #2
Principle #2

Accept that you’re accountable for delivering the strategy you designed

More
Icon of Principle #3
Principle #3

Dedicate and mobilize the right resources

More
Icon of Principle #4
Principle #4

Leverage insight on customers and competitors

More
Icon of Principle #5
Principle #5

Be bold, stay focused and keep it as simple as possible

More
Icon of Principle #6
Principle #6

Promote team engagement and effective cross-business cooperation.

More
Icon of Principle #7
Principle #7

Demonstrate bias toward decision-making and own the decisions you make.

More
Icon of Principle #8
Principle #8

Check ongoing initiatives before committing to new ones.

More
Icon of Principle #9
Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast.

More
Icon of Principle #10
Principle #10

Celebrate success and recognize those who have done good work.

More
Our Supporting Organizations
  • Logo PMI
    Logo BCG
    Logo Agile Alliance
    Logo Bristol-Myers Squibb
  • Logo Saudi Telecom
    Logo Lee Hecht Harrison
    Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)

Subscribe to our newsletter

Receive news about Brightline's events, resources and more.