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  • By Forbes Insights

    How a Focus on Culture, Talent, Metrics and Technology Drives the American Red Cross’s Strategy

    Every year, the American Red Cross responds to an average of 64,000 disasters, provides 40% of the country’s blood supply, trains nearly 5.9 million people in first aid and CPR, and offers more than 110,000 military families emergency assistance.

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Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Principle #5

Be bold, stay focused and keep it as simple as possible

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Principle #6

Promote team engagement and effective cross-business cooperation.

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make.

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Principle #8

Check ongoing initiatives before committing to new ones.

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Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast.

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Principle #10

Celebrate success and recognize those who have done good work.

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