• SPECIAL INVITE

    TEDNYC

    Intersections

    Join TED and Brightline for a special evening of TED Talks, hosted in TED's New York theater.

    Brightline is excited to be partnering with TED and is looking for applications from people who are leaders in their field and who can make a strong contribution.

    Submit your application
  • By Forbes Insights

    How a Focus on Culture, Talent, Metrics and Technology Drives the American Red Cross’s Strategy

    Every year, the American Red Cross responds to an average of 64,000 disasters, provides 40% of the country’s blood supply, trains nearly 5.9 million people in first aid and CPR, and offers more than 110,000 military families emergency assistance.

    Read the case study

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Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Principle #5

Be bold, stay focused and keep it as simple as possible

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Principle #6

Promote team engagement and effective cross-business cooperation.

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make.

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Principle #8

Check ongoing initiatives before committing to new ones.

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Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast.

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Principle #10

Celebrate success and recognize those who have done good work.

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