• Humans 2.0

    Designing and implementing a future proof strategy

    Brightline returns to Davos taking you for a deep dive into how leaders could harness the power of people and leverage technology to design and deliver a future-proof strategy.

    Watch the full recording
  • The Chief Strategy Officer Playbook

    How to Transform Strategies into Great Results

    The book showcases a unique and compelling collection of valuable experiences, research, insights and recommendations to help transform strategies into great results.

    Download the book
  • Learning from Crisis Mode

    Implications for Better Strategy Implementation

    Quartz Insights, in collaboration with the Brightline Initiative, set out to identify the ways that organizations can best leverage the experience of a crisis and use those learnings to improve the way they integrate strategy design and delivery.

    See the report
  • People Manifesto

    People form the link between strategy design and delivery; they turn ideas into reality; they are the strategy in motion. Success requires a deep understanding of the fundamental complexity of this trickiest element: OUR PEOPLE.

    Read the manifesto
New Quiz!

A crisis doesn’t need to spell disaster, and can even have a lasting positive effect on strategy design and implementation.

Take this quiz to see if your organization is effectively improving strategy implementation capabilities learned from successful crisis management.

Latest Resources View all

Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Principle #5

Be bold, stay focused and keep it as simple as possible

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Principle #6

Promote team engagement and effective cross-business cooperation

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make

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Principle #8

Check ongoing initiatives before committing to new ones

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Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast

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Principle #10

Celebrate success and recognize those who have done good work

Our Supporting Organizations
  • Logo PMI
    Logo BCG
    Logo Bristol-Myers Squibb
    Logo Lee Hecht Harrison
  • Logo Saudi Telecom
    Logo NetEase
    Logo Agile Alliance
  • Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)
    Logo MIT Consortium for Engineering Program Excellence
    Logo Blockchain Research Institute

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