• Turning Ideas into Results

    Bridging the Gap Between Strategy Design and Delivery

    Brightline puts the power of idea implementation and strategy execution in the hands of senior executives with a free course on Coursera.

    More about the course
  • Strategy@Work Conference

    Linking Strategy Design and Delivery to Ensure Success in a Volatile World

    Brightline's exclusive invite-only conference for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks.

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Latest Resources View all

Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Principle #5

Be bold, stay focused and keep it as simple as possible

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Principle #6

Promote team engagement and effective cross-business cooperation

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make

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Principle #8

Check ongoing initiatives before committing to new ones

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Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast

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Principle #10

Celebrate success and recognize those who have done good work

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Our Supporting Organizations
  • Logo PMI
    Logo BCG
    Logo Bristol-Myers Squibb
  • Logo Saudi Telecom
    Logo Lee Hecht Harrison
    Logo Agile Alliance
  • Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)
    Logo MIT Consortium for Engineering Program Excellence
    Logo Blockchain Research Institute

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