• People Manifesto

    People form the link between strategy design and delivery; they turn ideas into reality; they are the strategy in motion. Success requires a deep understanding of the fundamental complexity of this trickiest element: OUR PEOPLE.

    Read the manifesto
  • Turning Ideas into Results

    Bridging the Gap Between Strategy Design and Delivery

    Brightline puts the power of idea implementation and strategy execution in the hands of senior executives with a free course on Coursera.

    More about the course
  • Strategy@Work Conference

    Linking Strategy Design and Delivery to Ensure Success in a Volatile World

    Brightline's exclusive invite-only conference for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks.

    Visit the website

Latest Resources View all

Our Guiding Principles

Icon of Principle #1
Principle #1

Acknowledge that strategy delivery is just as important as strategy design

Icon of Principle #2
Principle #2

Accept that you’re accountable for delivering the strategy you designed

Icon of Principle #3
Principle #3

Dedicate and mobilize the right resources

Icon of Principle #4
Principle #4

Leverage insight on customers and competitors

Icon of Principle #5
Principle #5

Be bold, stay focused and keep it as simple as possible

Icon of Principle #6
Principle #6

Promote team engagement and effective cross-business cooperation

Icon of Principle #7
Principle #7

Demonstrate bias toward decision-making and own the decisions you make

Icon of Principle #8
Principle #8

Check ongoing initiatives before committing to new ones

Icon of Principle #9
Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast

Icon of Principle #10
Principle #10

Celebrate success and recognize those who have done good work

Our Supporting Organizations
  • Logo PMI
    Logo BCG
    Logo Bristol-Myers Squibb
    Logo Lee Hecht Harrison
  • Logo Saudi Telecom
    Logo NetEase
    Logo Agile Alliance
  • Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)
    Logo MIT Consortium for Engineering Program Excellence
    Logo Blockchain Research Institute

Subscribe to our newsletter

Yes, I’d like to receive more information on resources, events from Brightline via email. Refer to our Privacy Notice for more information on how we use and protect your data.