• Amazing Ideas in Business from TED2018

    At TED2018, the program aimed to highlight amazement in all its forms. Because the Brightline Initiative is all about helping organizations move from idea to implementation, we were onsite at TED2018, looking for insights.

    Read the insights
  • By Forbes Insights

    NASA’s Down-To-Earth Principles Deliver Positive Strategic Outcomes

    While NASA pursues its otherworldly ambitions, its approach to strategy delivery offers real-life lessons for all industries.

    Read the case study

Latest Videos View all

Jun 23, 2018

Principle #6 – Promote team engagement and effective cross-business cooperation
Jun 22, 2018

Principle #5 – Be bold, stay focused and keep it as simple as possible
Jun 21, 2018

Principle #4 – Leverage insight on customers and competitors
Jun 20, 2018

Principle #3 – Dedicate and mobilize the right resources

Latest Resources View all

Reports

Amazing Ideas in Business from TED2018
Case studies

NASA’s Down-To-Earth Principles Deliver Positive Strategic Outcomes
Articles

If your strategy isn’t working you probably need more than a reorg
Case studies

How a Focus on Culture, Talent, Metrics and Technology Drives the American Red Cross’s Strategy

Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Icon of Principle #5
Principle #5

Be bold, stay focused and keep it as simple as possible

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Icon of Principle #6
Principle #6

Promote team engagement and effective cross-business cooperation

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make

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Principle #8

Check ongoing initiatives before committing to new ones

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Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast

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Principle #10

Celebrate success and recognize those who have done good work

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Our Supporting Organizations
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  • Logo Saudi Telecom
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    Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)

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