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Interview with Stuart Crainer – Driving Sustainable Innovation

Interviews Interview with Stuart Crainer – Driving Sustainable Innovation

Stuart Crainer provides an insightful look into how Shimizu, one of Japan's largest construction companies, has undergone a transformative cultural shift toward sustainable innovation.

Interview with Jan Mattsson – Driving Sustainable Innovation

Interviews Interview with Jan Mattsson – Driving Sustainable Innovation

In this conversation with Jan Mattson, we explore how startups can play a pivotal role in driving sustainable innovation.

Interview with Joel Carboni – Driving Sustainable Innovation

Interviews Interview with Joel Carboni – Driving Sustainable Innovation

Joel Carboni defines sustainable innovation as a transformative approach that combines creativity with a deep commitment to environmental stewardship.

Interview with Lavagnon Ika – Driving Sustainable Innovation

Interviews Interview with Lavagnon Ika – Driving Sustainable Innovation

In this interview, Prof. Ika offers a comprehensive view of what sustainable innovation entails.

Our 10 Guiding Principles

We have crafted these principles to help leaders shrink the costly and wasteful gap between strategy design and delivery.

Find out more
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1 / Acknowledge that strategy delivery is just as important as strategy design.

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2 / Accept that you’re accountable for delivering the strategy you designed.

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3 / Dedicate and mobilize the right resources.

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4 / Leverage insight on customers and competitors.

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5 / Be bold, stay focused and keep it as simple as possible.

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6 / Promote team engagement and effective cross-business cooperation.

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7 / Demonstrate bias toward decision-making and own the decisions you make.

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8 / Check ongoing initiatives before committing to new ones.

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9 / Develop robust plans but allow for missteps — fail fast to learn fast.

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10 / Celebrate success and recognize those who have done good work.