• Amazing Ideas in Business from TED2018

    At TED2018, the program aimed to highlight amazement in all its forms. Because the Brightline Initiative is all about helping organizations move from idea to implementation, we were onsite at TED2018, looking for insights.

    Read the insights
  • By Forbes Insights

    NASA’s Down-To-Earth Principles Deliver Positive Strategic Outcomes

    While NASA pursues its otherworldly ambitions, its approach to strategy delivery offers real-life lessons for all industries.

    Read the case study

Latest Videos View all

Latest Resources View all

Our Guiding Principles

Icon of Principle #1
Principle #1

Acknowledge that strategy delivery is just as important as strategy design

More
Icon of Principle #2
Principle #2

Accept that you’re accountable for delivering the strategy you designed

More
Icon of Principle #3
Principle #3

Dedicate and mobilize the right resources

More
Icon of Principle #4
Principle #4

Leverage insight on customers and competitors

More
Icon of Principle #5
Principle #5

Be bold, stay focused and keep it as simple as possible

More
Icon of Principle #6
Principle #6

Promote team engagement and effective cross-business cooperation

More
Icon of Principle #7
Principle #7

Demonstrate bias toward decision-making and own the decisions you make

More
Icon of Principle #8
Principle #8

Check ongoing initiatives before committing to new ones

More
Icon of Principle #9
Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast

More
Icon of Principle #10
Principle #10

Celebrate success and recognize those who have done good work

More
Our Supporting Organizations
  • Logo PMI
    Logo BCG
    Logo Agile Alliance
    Logo Bristol-Myers Squibb
  • Logo Saudi Telecom
    Logo Lee Hecht Harrison
    Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)

Subscribe to our newsletter

Yes, I’d like to receive more information on resources, events from Brightline via email.
Refer to our Privacy Notice for more information on how we use and protect your data.