• Strategy@Work Conference

    Linking Strategy Design and Delivery to Ensure Success in a Volatile World

    Brightline's exclusive invite-only conference for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks.

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Latest Videos View all

Jun 27, 2018

Principle #10 – Celebrate success and recognize those who have done good work
Jun 26, 2018

Principle #9 – Develop robust plans but allow for missteps — fail fast to learn fast
Jun 25, 2018

Principle #8 – Check ongoing initiatives before committing to new ones
Jun 24, 2018

Principle #7 – Demonstrate bias toward decision-making and own the decisions you make

Latest Resources View all

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Timing is money
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Ten questions to help you turn strategy into reality
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Netflix’s success demonstrates the importance of strategic agility
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The Hard Side of Change Management

Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Principle #5

Be bold, stay focused and keep it as simple as possible

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Principle #6

Promote team engagement and effective cross-business cooperation

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make

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Principle #8

Check ongoing initiatives before committing to new ones

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Icon of Principle #9
Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast

More
Icon of Principle #10
Principle #10

Celebrate success and recognize those who have done good work

More
Our Supporting Organizations
  • Logo PMI
    Logo BCG
    Logo Bristol-Myers Squibb
  • Logo Saudi Telecom
    Logo Lee Hecht Harrison
    Logo Agile Alliance
  • Logo University of Tokyo Global Teamwork Lab
    Logo Technical University of Denmark (DTU)
    Logo MIT Consortium for Engineering Program Excellence
    Logo Blockchain Research Institute

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