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    Strategy @ Work

    From design to delivery

    A book with the very best thinking and insights in the field of strategy and beyond.

    A unique partnership between the Brightline Initiative and Thinkers50 has created Strategy@Work. It showcases some of the very best thinkers in the field of strategy and beyond.

    Get your free copy
  • Bright Ideas in Business from TEDGlobal

    In this report, you can read the TEDGlobal 2017 event takeaways. Whether you run a startup, sit in the C-Suite or are known as a star employee, these ideas are sure to spark new thinking and renew your inspiration.

    View Report
  • A special report by the Economist Intelligence Unit

    Closing the Gap: Designing and Delivering a Strategy that Works

    To understand why many organizations fail to bridge the gap between strategy design and delivery, the EIU undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of $1 billion or more.

    View Report
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Latest Videos

Successful Strategies – Asking the right questions matters

Research shows that 9 of 10 organizations fail to deliver all of their strategic goals. Why? It seems that we forget to ask the right questions when it comes to strategy implementation. This film is brought to you by TED in partnership with Brightline Initiative

The power of metaphors

How can governments and organizations successfully transform the world we live in? What should leaders do to cope with constant disruption? We used to think our society should function like a machine. But, what happens when the problem is more complex than the metaphor we're using? What if, we change the metaphor... This film is brought to you by TED in partnership with Brightline Initiative

What is the Brightline Initiative?

Brightline Initiative's Executive Director, Ricardo Vargas, outlines the important reasons why our coalition partners founded us and how we intend to help your business bridge the gap between business strategy design and delivery.

Our Guiding Principles

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Principle #1

Acknowledge that strategy delivery is just as important as strategy design

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Principle #2

Accept that you’re accountable for delivering the strategy you designed

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Principle #3

Dedicate and mobilize the right resources

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Principle #4

Leverage insight on customers and competitors

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Principle #5

Be bold, stay focused and keep it as simple as possible

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Principle #6

Promote team engagement and effective cross-business cooperation.

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Principle #7

Demonstrate bias toward decision-making and own the decisions you make.

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Principle #8

Check ongoing initiatives before committing to new ones.

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Principle #9

Develop robust plans but allow for missteps — fail fast to learn fast.

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Principle #10

Celebrate success and recognize those who have done good work.

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