Report | 24 October 2019

The Brightline Transformation Compass

A comprehensive system for transformation

Project Management Institute, together with Behnam Tabrizi, renowned expert in Transformation.

We need to transform the way we transform organizations…
…by putting people at the center of transformation

The Compass aligns inside-out and outside-in

The key to a successful transformation is building a movement that aligns inside-out and outside-in approaches.

A transformation shaped by the Brightline Transformation Compass is led by committed senior leaders inside your organization, and authored and driven by large numbers of your own employees – the management and front-line team members who have a stake in your success. It is not a cookie-cutter exercise created and executed by armies of consultants.

The approach works because of the focus on building employee commitment and motivation by enabling them craft their own transformation journey.

The approach is not insular – it relies on a deep empathy with customers, and an understanding of the megatrends that shape their behavior.

This combination of inward and outward focus is what makes transformations that use the Compass deliver on strategic goals with sustained benefits.

Brightline Transformation Compass Overview

The Compass is built around 5 critical, mutually-reinforcing building blocks for effective transformation:

The North Star
A crisp, inspiring articulation of the vision and strategic objectives for the transformation.
Customer Insights & Megatrends
Embedding a deep understanding of the customer in every change you make, and in every employee – the customer you may have today, and the customer you want tomorrow, as well as the “megatrends” affecting them.
The Transformation Operating System
A flat, adaptable and cross-functional organizational structure that enables sustainable change.
Your Volunteer Champions
A mechanism to harness many thought-leaders from across your organization to drive transformation.
Inside-Out Employee Transformation
A set of tools to make the transformation personal for your employees – to connect their aspiration to the North Star and to your customers.

These 5 blocks are supported by our Compass Methodology, a three step process that will help you rapidly drive the transformation efforts and start seeing tangible results in the most rapid way. The methodology will guide you in inspiring your organization for change; in mobilizing key elements to drive the change, and in shifting the organization
to effect transformation.

This approach is independent of the working methodology you may be using or trying to institute within your organization. It will work with organizations that follow principles of Design Thinking, Agile (and its various flavors including Scrum, SAFe, DAD), Waterfall, Lean etc.

We have designed the Compass to be industry-agnostic and size-agnostic. It can be used for any type of transformation.