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[Strategy@Work] Julia Kirby, Senior Editor, Harvard University Press

How should your strategy delivery capability change vs strategy design.

The Brightline Initiative is recognising the need for people-related solutions

When pursuing a change of strategy direction, leaders can often overlook the people already within their organisation. However, with the need to close the gap between strategy design and delivery more important than ever, it appears...

Chief Strategy Officer Summit Melbourne 2018

Brightline were at the CSO Summit Melbourne speaking about the results of Brightline/Economist research and the Guiding Principles to connect Strategy Design with Strategy Delivery. The Chief Strategy Officer Summit is the largest...

Strategy@Work Conference 2018

An exclusive invite-only conference for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks.


Brightline returns to Davos taking you for a deep dive into how leaders could harness the power of people and leverage technology to design and deliver a future-proof strategy During the World Economic Forum at Davos on 22 January 2019,...

MIT SDM Symposium 2018

​The MIT System Design & Management program is pleased to announce the first international symposium on systems research to address the gap between strategy and implementation. This one-of-a-kind symposium intends to establish a new...


Improving Strategy After A Crisis

A crisis doesn’t need to spell disaster, and can even have a lasting positive effect on strategy design and implementation.

Surprise: leveraging the unexpected in strategy implementation

Research suggests approaches to enhance practitioners' improvisational abilities

We love to emphasise the importance of details in strategy planning. This leads to a false confidence that all we need to do is “push the button” and lean back to watch our strategy implementation unfold.

Survive, then thrive: Four ways to emerge stronger from a corporate crisis

Crisis comes in all shapes, sizes, and severity levels. From data breaches to product recalls, handling challenges is an inevitable part of leading a business. When your company has been thrown into chaos, how can you leverage the...

Strategic Agility

A great strategy is worthless if it fails in implementation. More than ever, strategic agility is essential for any organization to successfully overcome internal and external barriers and thrive in today’s dynamic environment.

Blockchain and The Chief Strategy Officer

How Distributed Ledger Technology Will Change Strategy Design and Delivery

This research details how blockchain technology supports strategy design and delivery in innovative enterprises.

New Coalition Forms to Drive Leadership in Strategic Initiative Management

Leading Organizations Join Forces as Brightline™ Initiative to Transform How CXOs Manage Strategic Change

BOSTON, 28 February 2017 — Agile Alliance, The Boston Consulting Group (BCG), and Project Management Institute (PMI), today announced the formation of a coalition dedicated to becoming the leading authority on strategic initiative...

Companies with great strategies often fall short on execution, says Economist Intelligence Unit survey

Nearly 90% of survey respondents from around the world admit they fail to achieve all their strategic goals because they don’t implement well 53% of respondents agree that inadequate delivery capability puts them at a competitive...

Brightline Initiative Partners with TED

TEDNYC: How to Build the Future’ to be Held at TED Headquarters in New York

NEW YORK-- The Brightline™ Initiative, a non-commercial coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery, is partnering with TED, the nonprofit organization devoted to spreading...

The Brightline Initiative Announces the Addition of Saudi Telecom Company - STC

Riyadh, 20 of November 2017 – The Brightline Initiative announced today that Saudi Telecom Company (STC) is joining the Brightline Initiative coalition to help advance the discipline of strategic initiative management and bridge gaps...

The Brightline Initiative, Project Management Institute and The Boston Consulting Group Host The Economist Events for Davos Panel

Event will focus on building agile alliances and forging collaboration to solve critical challenges PHILADELPHIA, PA, JANUARY 19, 2018 – The Brightline™ Initiative, a non-commercial coalition dedicated to helping organizations bridge...

The Brightline Initiative Announces Research Collaborations

Brightline collaborates with leading academic institutions such as the Technical University of Denmark, University of Tokyo Global Teamwork Lab and the Massachusetts Institute of Technology Consortium for Engineering Program Excellence.

BOSTON--(BUSINESS WIRE)--The Brightline Initiative today announced research collaborations with Technical University of Denmark (DTU), University of Tokyo Global Teamwork Lab (GTL) and the Massachusetts Institute of Technology (MIT)...

Brightline Initiative Becomes Newest Member of the Blockchain Research Institute

Toronto, CANADA; February 1, 2018 – The Blockchain Research Institute today announced the Brightline Initiative has joined as its newest member. Brightline will now become one of over 40 industry leaders to join the institute, which is...

Brightline Initiative Study Identifies Crisis Mode Learnings that Create Stronger Strategy Implementation Capabilities

NEWTOWN SQUARE, Pa.--(BUSINESS WIRE)--In partnership with Quartz Insights, Brightline™ Initiative today announces the release of research report “Learning From Crisis Mode – Implications for Better Strategy Implementation”. The...

The Brightline Initiative Announces Strategic Partnership with NetEase

China’s Tech Giant Joins the Brightline Coalition to Help Crack the Code of Success in Strategy Implementation in the Volatile World Brightline team meeting with NetEase in Hangzhou, China, July 2018 Newtown Square, Pa. –...

The Brightline™ Initiative, led by Project Management Institute, to Support The Economist Davos Panel

PHILADELPHIA--(BUSINESS WIRE)--The Brightline™ Initiative, a coalition dedicated to helping executives bridge the gap between strategy design and delivery, along with Project Management Institute is hosting The Economist Events panel...

Brightline Initiative Develops Research Collaboration in Latin America with Insper

NEWTOWN SQUARE, Pa.--(BUSINESS WIRE)--The Brightline™ Initiative announced its research collaboration with Insper, a globally-ranked business school in Brazil on 22 January 2019. The partnership between Insper and Brightline will explore...

The Brightline Initiative and HBR-AS Global Survey Report Highlights How Culture Beats Structure

NEWTOWN SQUARE, Pa.–(BUSINESS WIRE)–Research conducted by Harvard Business Review Analytic Services, in association with Brightline™ Initiative explores how organizations can change their way of working to improve strategy execution....