Guiding Principles WorkshopInstructor's guide

To increase awareness and understanding within your organization, deliver our workshop “Why great ideas fail and how to make sure they don’t”,

— Not for commercial use —

True to its global ambitions, Brightline highlighted the challenges between strategy design and delivery in several locations across the globe. Through workshops at TED conferences, Web Summit, and Chief Strategy Officer Summits, Brightline has educated participants on its 10 Guiding Principles to help bridge the strategy-implementation gap and transform ideas into results.

In line with our thought and practice leadership and capability building pillars, and to share our message with a larger audience, Brightline has prepared this instructor’s guide for business leaders.

To increase awareness and understanding within your organization, deliver the Brightline Guiding Principles workshop “Why great ideas fail and how to make sure they don’t”, using the videos, supporting material and step-by-step process provided below.

What is this instructor's guide?

Step 1 DOWNLOAD THE FILES

Download the supporting materials and files to deliver a successful workshop. The files include presentations, banners, and videos. Some of them are optional.

Notice: all materials available for download are not for commercial use.

Documents

NameDescriptionFormat
Workshop ChecklistChecklist of what you must have in place to deliver the workshop in your organization. [Required]xlsxDownload
Workshop Slide DeckSlide Deck to be used during the workshop. [Required]pdfDownload
Guiding Principles BannersSet of 10 Banners that can be printed and placed in the workshop area. Each of them is 22x34in (56x86cm). [Required]pdfDownload
Guiding Principles BrochureBrightline Initiative official brochure with the 10 Guiding Principles. [Required]pdfDownload
The Economist Intelligence Unit Report (EIU)Special report produced by The Economist Intelligence Unit (EUI) "Closing the Gap: Designing and Delivering a Strategy that Works".pdfDownload
Brightline's brochureA brochure summarizing what is the Brightline Initiative.pdfDownload

Videos

NameDescriptionFormat
Guiding Principles Animated10 animations produced by TED in partnership with Brightline. Each video is about 1 minute long and the files are compressed in a zip file (70 MB).zip
"Questions""Questions" video produced by TED for Brightline (1080p - 1:37min).mp4
"Metaphors""Metaphors" video produced by TED for Brightline (1080p - 2:23min).mp4

Case Studies

NameDescriptionFormat
Tesla Case StudyCase study about TeslapdfDownload
Tesla Case Study — QuestionsQuestions about Tesla case studypdfDownload

Step 2 WATCH THE INSTRUCTIONS (45min)

Join Ricardo Vargas, Brightline Executive Director while he goes through the workshop slide deck providing tips and advice for a successful delivery.

He advises on how to set up the workshop location, how to best use the resources available and so on.

Step 3 WATCH OUR WORKSHOP FROM WEB SUMMIT (1h)

Watch a workshop session presented by Ricardo Vargas, Brightline Executive Director and Tahirou Assane, Director of Operations, during the 2017 Web Summit in Lisbon, Portugal.

Skip to 33m23s on the video to begin after the presentation of our Guiding Principles.

Step 4 DELIVER THE WORKSHOP IN YOUR ORGANIZATION

Now it's time for ACTION! Schedule and deliver this workshop within your organization.

Step 5 SHARE THE RESULTS AND YOUR FEEDBACK

How did your workshop go? Was it well received? Do you feel that your organization has benefitted from learning Brightline’s 10 Guiding principles and participating in the workshop?