Report | 22 September 2017

Brightline 10 Guiding Principles

Brightline's set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery. These principles are for us both a moral rule and a basic truth.

We have crafted this set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery.

These principles are for us both a moral rule and a basic truth. Practices can change, business models are disrupted, technology evolves, but principles do not change. They are the soul of strategy design and delivery.

The principles were developed by group of experts, practitioners, and researchers, supported by the Brightline team. If we want to make our dreams of a better world come true, we need to understand that the line that connects strategy design and delivery is blurred. Let’s replace it with a Brightline!

It is our sincere hope that Brightline’s principles will prove useful to you as you pursue your goals.

Available languages

We translated the Guiding Principles into several languages. You can download the document in 12 languages:

  • Arabic
  • Chinese (Simplified)
  • English
  • French
  • German
  • Hindi
  • Italian
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish