Report by Brightline – Sep 22, 2017

Brightline 10 Guiding Principles

Get the report

Brightline's Principles

We have crafted this set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery.

These principles are for us both a moral rule and a basic truth. Practices can change, business models are disrupted, technology evolves, but principles do not change. They are the soul of strategy design and delivery.

The principles were developed by group of experts, practitioners, and researchers, supported by the Brightline team. If we want to make our dreams of a better world come true, we need to understand that the line that connects strategy design and delivery is blurred. Let’s replace it with a Brightline!

It is our sincere hope that Brightline’s principles will prove useful to you as you pursue your goals.

Available languages

We translated the Guiding Principles into several languages. You can download the document in 12 languages:

  • Arabic
  • Chinese (Simplified)
  • English
  • French
  • German
  • Hindi
  • Italian
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish

What do you think about our Guiding Principles?

Please take our quick survey. Your feedback will help us improve our future resources.

Go to the survey

Report thumbnail
Download report

Brightline 10 Guiding Principles

The Brightline™ Initiative would like to know a bit more about you, so we can improve our resources.

Please take the time to fill the form.

Or you can just download the file.


I just want the file

You may also like

Subscribe to our newsletter

Yes, I’d like to receive more information on resources, events from Brightline via email. Refer to our Privacy Notice for more information on how we use and protect your data.