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The mission of our Conference in New York

Listen to strategy and innovation expert Rita McGrath discuss a new playbook to help close the gap between strategy design and strategy delivery.

Insights on turning ideas into value propositions that customers want and a business model that can scale

About the Conference is Brightline’s flagship event for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks. The conference, held in New York in...

The biggest realization from going from design to execution.

The need to pick the right projects for the right circumstances. Learn about the best approaches to strategy.

The role of management and the importance of communityship.

The challenges of strategy implementation in disruptive environments and how he works with companies to implement new strategies.

Ricardo Vargas, Brightline's executive director talks about the main objective of the conference.

Former award-winning Wall Street equity analyst, Whitney Johnson is an expert on disruptive innovation and personal disruption. She is the author of the critically acclaimed book Disrupt Yourself: Putting the Power of Disruptive Innovation...

Alex Osterwalder and his academic partner Yves Pigneur, authors of Value Proposition Design: How to Create Products and Services Customers Want and Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers share...

The design, creativity and innovation expert, Andrew McCarthy, discuss the ethical perspective in business and how technology might influence senior leaders’ ethnicity in actions they take.