InSTEDD is a nonprofit founded with an ambitious vision: to create a global alarm system for pandemics. Twelve years in, it’s driving toward its mission — by instinctively following Brightline’s 10 Guiding Principles. Just imagine what might happen if you followed them more purposefully. Here’s a closer look at how they did it — an inspiration to help anyone rise to whatever challenge they face turning ideas into reality. In the end, design connects to strategy delivery, everyone wins.