Turning Ideas into Results

Bridging the Gap Between Strategy Design and Delivery

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How to turn your ideas into reality?

Through the 10 Guiding Principles, Brightline® Initiative puts the power of idea implementation and strategy execution in the hands of Senior Executives with this free course on Coursera.

You will explore how external and internal factors impact your and other organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how they are brought to life in real-world examples from the profit-, non-profit- and government sectors.

What people say

Marcel Suchy, Head of Strategy

Joseph Barry, VP Strategy and Market Development

Jesus Pizarro, VP of Innovation

“Extremely well done course. I have taken many online courses to obtain a doctoral degree, and this course by far is better organized then any I have taken so far. Great real world examples from leaders across the world. Thank you!” Cem O. Onus

“Excellent overview of strategy design and execution. I found it pulled many aspects of past learnings together, causing several light bulbs to come on while I was going through the material. I will use this in my role of executing strategy through the portfolios of programs and projects I manage." Michael Frenette

“Excellent course overall. I loved the structure of the course with insightful videos and continuous opportunities to tesand exchange ideas. The case studies at the end are an excellent opportunity to apply the principles in real life examples. ” Fernando Almansa

“Great information! Updated on current trends and blow my expectations... Really good. ” Felipe Mejia Montes

“The course presents a contemporary vision on Strategy that all organizations in the world need to understand. ” Carlos Augusto Freitas

“This course was great combination of academic and practical guiding principles. For me the interview with leaders, in which we had a chance to link their action into Brightline Guiding Principles was the highlight of the course.” Marco Zargarani

“It was a great opportunity to learn for excellent speakers and to know why all that you think not always comes to reality. ” René Valderrama

“One of the best courses for any company working methodology and keep on focus on the certain key aspect. Brightline's 10 Guiding Principles are just amazing. All need to work on it. ” Satish Kumar

“The course presented 10 Guiding Principles to help close the gap between strategy design and implementation. The quizzes help the learning process. The final case study really help tie it all together. Definitely worth taking this course. Many valuable learning gems.” Maalkum Frater

“Great content, it certainly confirmed my thoughts and opened up a few thought provoking moments for my organisation.” Ken Seiler

“I strongly recommend this course! It's a very well structured program with very interesting and useful contents for people that wants to make a difference. It probably sounds obvious that strategies once developed need arduous execution to become a reality, right? Well. that's not exactly what happens to most of organizations nowadays. ” Sergio Augusto Vianna do Rio

“As part of the Strategic Division at my organisation, I find this course very helpful in drilling down the concept of strategy design and implementation especially since I am from the creative background. Acquiring the knowledge on strategic thinking really helps me a lot to stay relevant with both my work and career. Highly recommended!” Mohd Rukhairy

Read all reviews on Coursera

Learn from global leaders and experts on how to turn ideas into results

In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives successfully deliver all of their organization’s strategic initiatives.

This course will help you as a leader of your organization to bridge that costly and wasteful gap between strategy design and delivery.

We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the 10 Guiding Principles.

After completing this course, you will through the perspective of a Senior Executive comprehend how the 10 Guiding Principles can address and resolve your organization’s strategic challenges and reach its strategic goals.

Sunil Prashara

Former, President & CEO , Project Management Institute

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Dina Matta

Head of Global Transformation Office , ING Bank

Mohammed Al-Abbadi

VP of Strategy Execution and Corporate Affairs (STC)

Rita McGrath

Professor, Columbia Business School

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Ricardo Vargas

Former Executive Director, Brightline Initiative

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Roger L. Martin

Strategy Advisor, Professor and Former Dean Rotman School of Management

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Haiyan Wang

Managing Partner, China India Institute

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Mohammed Abaalkheil

General Manager of Corporate Communications (STC)

Vijay Govindarajan

Coxe Distinguished Professor, Tuck School of Business at Dartmouth College

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Montazar Muhalhal

General Manager of Strategic Initiatives Office, Saudi Telecom Company (STC)

Martin Reeves

Director, Boston Consulting Group Henderson Institute

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Tendayi Viki

Associate Partner, Strategyzer

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Perry Keenan

Senior Partner and Managing Director, Boston Consulting Group

Frequently Asked Questions

Why is the Brightline® Initiative offering this online course?

Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide their organizations through change.

Who is this course for?

This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges.

What background and/or knowledge is required for this course?

This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

What will I get out of the course?

Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.
Identify external and internal forces that may impact an organization’s ability to execute its strategies.
Comprehend and conceptualize the Brightline’s 10 Guiding Principles.
Identify and analyze problems related to your and/or other organizations’ ability to execute strategies.
Apply the Brightline’s 10 Guiding Principles to address strategy implementation challenges.
Strengthen core competences to successfully deliver strategic initiatives.

Does this course teach a specific framework?

No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

How long does it take to complete this course?

The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

Does this course offer PMI professional development units (PDUs)?

Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

Could I get extra time to complete the course if I need it?

Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

Is this course free?

Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromotion to receive your voucher.

Will I get a certificate?

Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

What if I accidentally paid for the course?

Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

Additional questions related to account setup, payments, enrollment or troubleshooting?

Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for ²⁴⁄₇ support.