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Chief Marketing Officers can show clear returns on marketing investments and leverage new models of customer acquisition and retention. The author explains how CMOs are unlocking new areas of value creation while protecting brand...

This white paper explores the blockchain’s impact on enterprise IT architecture and the role of the Chief Information Officer, and how the convergence of emerging technologies will help catalyze distributed 'business models based on...

This white paper, brought to you by the Brightline Initiative and the Blockchain Research Institute, explores the unlimited potential of blockchain as a strategic technology to improve the airline business.

Report: TED 2018 – The Age of Amazement – In business, so much can spark amazement — a great idea that suggests a new market, a product or service that becomes a part of people’s lives, a plan that has an entirely different effect...

This HBR Insight Center collection, sponsored by Brightline, cuts through the jargon and hand-waving and gives executives clear, actionable advice on how to close the gap between strategy and execution. A total of 24 relevant articles were...

The goal of this TED Women 2017, held in New Orleans, was to surface bold ideas from women and those who support them. Because the Brightline Initiative is dedicated to helping leaders from all types of organizations turn their strategic...

Report: TEDGlobal 2017 was a celebration of those out there doing something, whether starting a company or initiative, challenging conventional wisdom or stirring up a new movement. The Brightline Initiative was on hand, taking notes on...

Report: This appendix is a complimentary resource to the Special Report “Closing the Gap: Designing and Delivering a Strategy that Works”, written by The Economist Intelligence Unit (EIU), and supported by the Brightline Initiative.

To understand why many organizations fail to bridge the gap between strategy design and delivery, The Economist Intelligence Unit (EIU) undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of...

Brightline's set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery. These principles are for us both a moral rule and a basic truth.