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Reports Brightline People Manifesto

Report: People form the link between strategy design and delivery; they turn ideas into reality; they are the strategy in motion. Success requires a deep understanding of the fundamental complexity of this trickiest element: OUR PEOPLE.

Reports Blockchain and the CMO – The Next Era of Marketing

Chief Marketing Officers can show clear returns on marketing investments and leverage new models of customer acquisition and retention. The author explains how CMOs are unlocking new areas of value creation while protecting brand...

Reports Blockchain and The Global CIO – How Distributed Ledger Technology Will Transform Enterprise Architecture and the CIO Role

This white paper explores the blockchain’s impact on enterprise IT architecture and the role of the Chief Information Officer, and how the convergence of emerging technologies will help catalyze distributed 'business models based on...

Reports Blockchain Takes Off – How Distributed Ledger Technology Will Transform Airlines

This white paper, brought to you by the Brightline Initiative and the Blockchain Research Institute, explores the unlimited potential of blockchain as a strategic technology to improve the airline business.

Reports Amazing Ideas in Business from TED2018

Report: TED 2018 – The Age of Amazement – In business, so much can spark amazement — a great idea that suggests a new market, a product or service that becomes a part of people’s lives, a plan that has an entirely different effect...

Reports Harvard Business Review: The Gap Between Strategy and Execution

This HBR Insight Center collection, sponsored by Brightline, cuts through the jargon and hand-waving and gives executives clear, actionable advice on how to close the gap between strategy and execution. A total of 24 relevant articles were...

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Articles Smart and simple strategy decisions to minimise regret

Why we should not try to pick the best option, but instead use simple rules to eliminate the worst choices

Articles The four types of strategy work you need for the digital revolution

The most successful companies learn how to transition seamlessly between different strategy implementation approaches

Articles The importance of resilience for delivering strategies

Without resilience, you would need to be omniscient (predicting everything) or rely on luck

Articles Uncertainties and risks of strategy implementation

A framework that helps executives classify and understand the risk profile of a strategic initiative

Articles On timing and rhythm for strategy implementation

Every executive needs to address four timing dilemmas in their strategy process

Articles The three Cs of better strategy implementation

When it comes to strategy implementation, there’s often a gap between what businesses aim to deliver and their de facto capabilities. Reasons for disconnect between a desire to improve strategy and an ability to do so boil down to three...