Our reports include actionable findings from professional and academic research, insight from leaders, and illustrated guidelines for improving your organization's strategy design and strategy delivery

A special report by the Economist Intelligence Unit

Closing the Gap: Designing and Delivering a Strategy that Works

Oct 3, 2017

To understand why many organizations fail to bridge the gap between strategy design and delivery, The Economist Intelligence Unit (EIU), sponsored by the Brightline Initiative, undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of $1 billion or more. This special report draws on the survey and additional in-depth interviews with 13 corporate leaders and academic experts.

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The right skills: Bridging the strategy design-delivery gap

Dec 12, 2017

Q&A with Benoît Claveranne, CEO International and New Markets, and Sébastien Van Dyk, Group Transformation Human Resources Director, both of AXA Group.


Preventing a “frozen middle”: How to engage middle managers to close the strategy implementation gap

Dec 12, 2017

Q&A with Bharat Anand, Henry R. Byers Professor of Business Administration, Harvard Business School, and John Seifert, Worldwide Chairman and CEO, Ogilvy & Mather.


Strategy@Work | From design to delivery

Nov 13, 2017

A unique partnership between the Brightline Initiative and Thinkers50 has created Strategy@Work. The book showcases some of the very best thinkers in the field of strategy and beyond. We hope that it acts as a catalyst for readers to get things done.


Bright Ideas in Business from TEDGlobal

Oct 27, 2017

TEDGlobal 2017 – Arusha, Tanzania – was a celebration of those out there doing something — whether starting a company or initiative, challenging conventional wisdom or stirring up a new movement. In this report, you can read the event takeaways. Whether you run a startup, sit in the C-Suite or are known as a star employee, these ideas are sure to spark new thinking and renew your inspiration.

Report Appendix

Appendix – Closing the Gap: Designing and Delivering a Strategy that Works

Oct 20, 2017

This appendix is a complimentary resource to the Special Report “Closing the Gap: Designing and Delivering a Strategy that Works”, written by The Economist Intelligence Unit (EIU), and supported by the Brightline Initiative. It contains all charts based on the 25 questions from the survey conducted by the EIU in June and July 2017.


Q&A with Joseph Jimenez and Donald Sull on Bridging the Strategy Implementation Gap

Oct 3, 2017

Corporate leaders recognise that transforming a strategic vision into reality is crucial to success. Most companies, however, find this difficult in practice. Find out why in this interview by the Economist Intelligence Unit.


Designing and Delivering a Strategy that Works: Managing the Two Faces of Culture

Oct 3, 2017

Organisational culture is complex and can powerfully help, or hurt, companies as they shepherd strategy from design to delivery. A survey from The Economist Intelligence Unit highlights some ways companies can meet the urgent mandate to harness productive cultural traits and minimise the destructive ones.


Harnessing the Power of Feedback Loops for Strategy Design and Delivery

Oct 3, 2017

Changes in competitor and customer demands frequently undermine strategy delivery… so most companies monitor key customer and competitor trends likely to affect strategy. However, monitoring is not enough, see why. Based on a recent Economist Intelligence Unit survey exploring how companies implement strategy.


Bridging the Strategy Design-Delivery Gap: What the Leaders are Doing

Oct 3, 2017

The benefits of bridging the gap between strategy design and delivery are unmistakable. A recent Economist Intelligence Unit survey finds that only 10% of respondents consistently achieve those benefits. See what sets these Leaders apart.


Brightline 10 Guiding Principles

Sep 22, 2017

We have crafted this set of guiding principles to help leaders shrink the costly and wasteful gap between strategy design and delivery. These principles are for us both a moral rule and a basic truth. Practices can change, business models are disrupted, technology evolves, but principles do not change. They are the soul of strategy design and delivery.

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