The Brightline Initiative™ is a non-commercial coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery.

Our mission

The Brightline Initiative™ will develop and provide a holistic knowledge and networking platform that delivers insights and solutions to successfully bridge the gap between strategy development and strategy implementation.

Brightline will work with CXOs, specifically the Chief Strategy Officers (CSOs), Senior VPs, and Executive Directors of large enterprises regardless of their industry or geographic location. Any professional who is responsible for the results or management of strategy implementation within their organizationwill benefit.

Group of executives on a meeting

Our focus

Brightline Focus

Brightline will provide organizations with three key benefits that will improve their ability to deliver on strategic intent: Thought & Practice Leadership, Networking, and Capability Building.

Thought & Practice Leadership

Brightline will give organizations the cutting-edge research and solutions they need to better implement their strategy.

The emphasis on ‘practice’ in addition to ‘thought’ complements the Brightline Initiative’s focus on bridging the gap between formulating a strategy and delivering it. ‘Practice Leadership’ may include tools such as frameworks and assessments that support executives in delivering the strategy.


Through networking opportunities, executives can exchange experiences and advance ideas and practices related to strategic initiative management.

Capability Building

Through capability building offerings – such as resource libraries, executive education programs, assessments and certifications, and publications – organizations will have the chance to further develop knowledge and expertise.

The Coalition

The Brightline Initiative is led by a coalition of senior leaders representing influential organizations from the business, government, academic, and social sectors. New coalition members will be announced soon.

Logo PMI

PMI is the premier professional association for project management, delivering value for more than 3 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

Logo BCG

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.

Logo Agile Alliance

Agile Alliance is a nonprofit organization dedicated to promoting the concepts of Agile software development as outlined in the Agile Manifesto. Agile Alliance organizes and supports events to bring the Agile community together on a global scale.

61% of organizations struggle to deliver the expected results of strategy planning.

A report by the Economist Intelligence Unit of more than 500 senior executives worldwide found that 61 percent acknowledge that their organizations struggle to deliver the expected results of strategy planning, and respondents believe that only 56 percent of strategic initiatives were implemented successfully.

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