Video | 17 December 2018

[[email protected]] Roger Martin on The Need for a Scientific Revolution in Strategy Execution

Sometimes more effort toward a particular goal doesn’t generate better results as the assumptions behind a theory are never questioned.

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Roger says that sometimes more effort toward a particular goal doesn’t generate better results as the assumptions behind a theory are never questioned. Instead, what is actually required is a scientific revolution, which addresses the goal and the underlying assumptions, in a dramatically different way. Such is the case with the challenge of strategy execution. It is time for a Kuhnian scientific revolution if we are to make significant progress.

In this talk, Roger L. Martin makes 3 main points:

  1. The Organization is a Complex Adaptive System
  2. Strategy and Execution are the same tasks
  3. Projects are the Organizing Principle for work

About the Conference

[email protected] is Brightline’s flagship event for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks.

The conference, held in New York in November 2018, brought together world’s top leaders from the business, government, academic, and social sectors for a common mission of reducing waste caused by poor strategy implementation.