Video | 17 December 2018

[[email protected]] Martin Reeves on Strategies of Change (Your Execution Needs a Strategy)

What can go wrong during implementation? 75% of large-scale transformations fail to meet their initial objectives. How should we design our strategy in a changing landscape?

Watch the video

What can go wrong during implementation? 75% of large-scale transformations fail to meet their initial objectives. How should we design our strategy in a changing landscape? Martin Reeves - Director, The Boston Consulting Group Henderson Institute speaks to strategy executives and thought leaders at the [email protected] Conference 2018. Reeves says that we shouldn't speak of "change" in the singular. "We should really look at the particular type of change that we're bringing about. we should think about the clarity of ends and means to adapt our strategies accordingly."

About the Conference

[email protected] is Brightline’s flagship event for strategy executives and thought leaders from world-class organizations to exchange insights, share experiences and build networks.

The conference, held in New York in November 2018, brought together world’s top leaders from the business, government, academic, and social sectors for a common mission of reducing waste caused by poor strategy implementation.