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Videos Brightline's Principle #5 – Be bold, stay focused and keep it as simple as possible
Encourage smart simplicity! Initiating or rapidly reacting to dramatic changes in the business environment is an increasingly important capability for success. Watch the video.
Videos Brightline's Principle #4 – Leverage insight on customers and competitors
Don’t forget to look outside!. Continue to monitor customer needs, collect competitor insight, and monitor the market landscape for major risks, unknowns, and dependencies. Watch the video.
Videos Brightline's Principle #3 – Dedicate and mobilize the right resources
Inspire and assign the right people to get the job done! Actively balance “running the business” and “changing the business” by selecting and securing the right resources for each — they often have different needs. Watch the...
Videos Brightline's Principle #2 – Accept that you’re accountable for delivering the strategy you designed
Do not underestimate entropy! The orchestration required to succeed in today’s fast-changing and complex business environment is enormous. Watch the video.
Videos Brightline's Principle #1 – Acknowledge that strategy delivery is just as important as strategy design
Strategy delivery doesn’t just happen automatically once it is designed! The importance of active and visible leadership cannot be overstated. Watch the video.
Videos Workshop at TED 2018: “Do you have what it takes to escape the room?”
Watch the video. Brought to you by TED in partnership with The Brightline Initiative.