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Brightline's Principle #5 – Be bold, stay focused and keep it as simple as possible

Videos Brightline's Principle #5 – Be bold, stay focused and keep it as simple as possible

Encourage smart simplicity! Initiating or rapidly reacting to dramatic changes in the business environment is an increasingly important capability for success. Watch the video.

Brightline's Principle #4 – Leverage insight on customers and competitors

Videos Brightline's Principle #4 – Leverage insight on customers and competitors

Don’t forget to look outside!. Continue to monitor customer needs, collect competitor insight, and monitor the market landscape for major risks, unknowns, and dependencies. Watch the video.

Brightline's Principle #3 – Dedicate and mobilize the right resources

Videos Brightline's Principle #3 – Dedicate and mobilize the right resources

Inspire and assign the right people to get the job done! Actively balance “running the business” and “changing the business” by selecting and securing the right resources for each — they often have different needs. Watch the...

Brightline's Principle #2 – Accept that you’re accountable for delivering the strategy you designed

Videos Brightline's Principle #2 – Accept that you’re accountable for delivering the strategy you designed

Do not underestimate entropy! The orchestration required to succeed in today’s fast-changing and complex business environment is enormous. Watch the video.

Brightline's Principle #1 – Acknowledge that strategy delivery is just as important as strategy design

Videos Brightline's Principle #1 – Acknowledge that strategy delivery is just as important as strategy design

Strategy delivery doesn’t just happen automatically once it is designed! The importance of active and visible leadership cannot be overstated. Watch the video.

Workshop at TED 2018: “Do you have what it takes to escape the room?”

Videos Workshop at TED 2018: “Do you have what it takes to escape the room?”

Watch the video. Brought to you by TED in partnership with The Brightline Initiative.