Videos

Interview with Unilever CEO Paul Polman about executing strategy (Drucker Forum 2018)

Watch & learn more about how he led the execution of the strategy to transform the world's largest consumer goods company. Polman reiterates the importance of execution backed by a strong purpose, capability & sound strategy.

Brightline Initiative interviewed Paul Polman, CEO of Unilever at the Global Peter Drucker Forum (GPDF) 2018. Watch & learn more about how he led the execution of the strategy to transform the world's largest consumer goods company. Polman reiterates the importance of execution backed by a strong purpose, capability & sound strategy.

"At the end of the day, execution is the strategy. Sometimes we belittle it because we like to stay up there with a strategy. In fact, I've always believed that 5-10% of the time should be spent on strategy part and then the hard work is really execution." Is your organization prepared to transform strategies into great results?


Published on 20 December 2018