Video | 20 December 2018

Interview with Unilever CEO Paul Polman about executing strategy (Drucker Forum 2018)

Watch & learn more about how he led the execution of the strategy to transform the world's largest consumer goods company. Polman reiterates the importance of execution backed by a strong purpose, capability & sound strategy.

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Brightline Initiative interviewed Paul Polman, CEO of Unilever at the Global Peter Drucker Forum (GPDF) 2018. Watch & learn more about how he led the execution of the strategy to transform the world's largest consumer goods company. Polman reiterates the importance of execution backed by a strong purpose, capability & sound strategy.

"At the end of the day, execution is the strategy. Sometimes we belittle it because we like to stay up there with a strategy. In fact, I've always believed that 5-10% of the time should be spent on strategy part and then the hard work is really execution." Is your organization prepared to transform strategies into great results?