Video | 23 June 2018

Principle #6 – Promote team engagement and effective cross-business cooperation

Beware of the “frozen middle!”. Gain genuine buy-in from middle and line managers by engaging and activating them as strategy champions rather than just as managers and supervisors. Watch the video.

Watch the video

Beware of the “frozen middle!”

Gain genuine buy-in from middle and line managers by engaging and activating them as strategy champions rather than just as managers and supervisors. Don’t just assume your people will “get it” — leadership must firmly establish a shared commitment to strategy-delivery priorities and regularly reinforce it. This isn’t the time or place for subtlety. Govern through transparency to engender trust and enhance cross-business cooperation in delivery.

Video produced by TED and Brightline.